ambigram (noun): A typographical design or artform that may be read as one or more words, not only as presented, but also from another viewpoint, direction or orientation.
This is another example of a chain inversion (like Graham). The overly cursive letterforms were deliberate: how else to make an l into a convincing y?
The tricky part of this design was to stop the ia ligature becoming a p (albeit a p with a dot over it!) — and that’s what the break in the loop of the d/a is for; without it the design didn’t read correctly.
