ambigram (noun): A typographical design or artform that may be read as one or more words, not only as presented, but also from another viewpoint, direction or orientation.
This was a fun design, the solution to which suggested these fat and friendly letterforms and their cheerily light-hearted feel. Each of the glyphs works really well, the whole design comes together nicely, and I think there’s enough context to split the ligature into an r and t.
The name was suggested by a guy from the US who emailed me looking for a design for a tattoo, and that intention informed how I formed the letters. I used a consistent stroke width with a rounded profile, as if the design had been drawn with a fat felt-tip pen (or the tattooist’s nib, for that matter).
