Grid

File this one under ‘simple but effective’.

The word itself has no significance; the reason I have included it in the gallery is because I really liked the central ‘RI’ ligature and thought that the form of the ‘G/D’ glpyh was pleasing in both orientations.

It’s a design that ‘just works’ without having to try too hard. I think that I often get too distracted by an apparent need to engineer readability using complex letterforms with deliberate distortions and heavily contrasting stroke widths, and miss the true goal: simplicity.

Perhaps the first rule of ambigram design should be ‘If it seems too difficult, you’ve probably made it too complicated!’ As someone famous (or at least wise) once said:

‘Perfection is not attained when there is nothing more to add, but when there is nothing more to take away.’