Father’s Day

(Which is on June 18th, in case you’ve forgotten.)

The weakest part, readability wise, is the beginning, which is a shame, since that is where the brain will naturally try to find the most meaning (and then guess the rest of the word based on the visual texture of the word, not necessarily the individual letters).

So you could say I fell at the first hurdle with this design, but it’s not all bad! For instance, the fact the ‘father’s’ is all lowercase and ‘DAY’ is all uppercase, though illogical, is fun, and means that each pair of letters in the first word fit together to make a single letter in the second. The central ‘s’ does familiar (and in this case, familial) work as a self-symmetric pivot for the overall design.

Pedantic punctuation perfectionists might argue (with good reason) that the apostrophe is misplaced (surely it’s a day for all fathers – and if us offspring had a day all to ourselves it would be referred to as ‘children’s day’ not ‘child’s day’) but no matter.