ambigram (noun): A typographical design or artform that may be read as one or more words, not only as presented, but also from another viewpoint, direction or orientation.
Given that this was one of my first attempts at creating an ambigram, it’s not half bad. It was very helpful that my name has three ‘e’s — one in the middle (that could act as the central pivot around which the design could rotate) and two others, which logically broke the string of letters into four parts: I knew that Br had to make rt upside down, and likewise ttJam had to become sGilb).