ambigram (noun): A typographical design or artform that may be read as one or more words, not only as presented, but also from another viewpoint, direction or orientation.
What is an ambigram? Wikipedia defines an ambigram as ‘a typographical design or artform that may be read as one or more words, not only as presented, but also from another viewpoint, direction or orientation’. Which sounds like a pretty good definition, if you ask me.
Although the occurence of self-symmetric letters and words is an automatic, emergent function of the Latin alphabet, the design of modern ambigrams was pioneered and popularized by Scott Kim and John Langdon, beginning in the 1970s. None of my designs would have been created had I not been originally inspired by their remarkable and elegant designs.
